Maruti has equipped over 1,100 Nexa and Arena dealerships across India with virtual reality devices for customers to experience EXPOVerse.
New Delhi,UPDATED: Jan 9, 2023 20:37 IST
Maruti will display the WagonR flex-fuel prototype at the Auto Expo 2023.
By Auto Today: Maruti Suzuki India today announced that its pavilion at the Auto Expo 2023 will be available on Metaverse. The company has come out with an exclusive Metaverse platform for Auto Expo 2023, Maruti Suzuki EXPOVerse, which will offer an immersive experience of all product showcases and various experiential zones.
Maruti has equipped over 1,100 Nexa and Arena dealerships across India with virtual reality devices for customers to experience EXPOVerse.
The carmaker will showcase as many as 16 models, including a concept electric SUV, five-door Jimny and an all-new sub-compact SUV, at the Auto Expo 2023. There will be the WagonR flex-fuel prototype as well. Besides, models like the Grand Vitara, XL6, Ciaz, Ertiga, Brezza, Baleno and Swift, will be on display.
“This year for Auto Expo 2023, our digital ecosystem gets even stronger. After the phenomenal response from NEXAVerse and ARENAVerse, we are introducing the EXPOVerse — a Metaverse platform exclusively for Auto Expo 2023, enabling everyone to be a part of Maruti Suzuki at the expo. This initiative will provide accessibility and connectivity to people who would like to witness the Auto Expo 2023, without restrictions of geographical boundaries,” said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India.
The Maruti Suzuki EXPOVerse will have EXPOVerse lobby, adventure zone, amphitheatre, technology zone, sustainability zone, studio zone, launch zone, entertainment zone and multi user interactions.
Published On:
Jan 9, 2023