Chinese online platforms open new horizons for Belarusian producers of goods and food products. The National Pavilion of Belarus is actively building up its audience in popular social networks in the Celestial Empire. Thus, the Douyin site has a million subscribers and 370 thousand orders, while sales exceeded $3 million for the year. Chocolate products are among the top Belarusian goods. The network of warehouses in the provinces guarantees fast delivery of goods to the Chinese consumer.
Gao Jinjing, director of the operations team of the Belarusian national pavilion:
“Just a few years ago, before the creation of national pavilions, there was no such choice of Belarusian products in China. Now our consumers are especially interested in milk, sea buckthorn juice, chocolate and cereals. We plan to expand the assortment: Belarusian flax, champagne and crystal are on their way to China.”
Kirill Koroteev, First Deputy Director General of the Industrial Park Development Company:
“Logistics issues are being resolved. When we started working, it was still the time of Covid, there were very big difficulties with logistics and bringing goods was probably the most colossal task. Now these difficulties are being solved. More new commodity positions, more platforms, more audience coverage – this, respectively, is the popularization of Belarus in China, this is, in fact, the goal of our work.”