From The Beach JBR, Pavilion At The Beach has made a super cool return back to Dubai’s DOOH scene, after its previous appearance!
The food service and entertainment destination is the ideal place for year-round dining in a confined, temperature-controlled venue with open-air terraces, boasting over 66,000 square feet of eateries and landscaped grounds overlooking the sparkling waters of the Arabian Gulf. Pavilion at The Beach establishes a new standard for casual dining and entertainment venues, whether you want to enjoy breathtaking views of Ain Dubai while feeling the gentle breeze on your skin or need a break from the beaming summer sun. The restaurants included are Akiba Dori, Buur Lounge & Restaurant, Claw BBQ, Eataly At The Beach, Hurricane’s Grill & Bar, and La Mezcaleria.
The digital screens capture all eyes with the comic-style visuals coated in vibrant, vivid colors that just scream summer and a good time! The digital, drawn-on characters are a group of diverse people enjoying various types of food and drinks, in funky, summer attire. They are overlooking the beautiful, blue waters and stunning sights of Dubai, iterated by the tagline “Everything’s Better by the Beach”.
On digital screens, Pavilion’s campaign rose in Dubai in the third week of February, from media provider BackLite Media.