The second-largest automaker in the country, Hyundai Motor India, launches the exclusive Hyundai Pavilion on Metaverse at the 2023 Auto Expo event.
Hyundai’s virtual city, Hyundai Mobility Adventure on Roblox, made its official premiere with IONIQ 6, NEXO, TUCSON, and VENUE N Line models featured in its metaverse space.
Hyundai Motor India’s Chief Operating Officer, Tarun Garg, stated “We are delighted to expand our presence on metaverse for the Auto Expo 2023 by transcending beyond physical experiences and diving into the future of virtual reality with our path-breaking innovations.”
At the Hyundai Mobility Adventure, the company will also present the eagerly awaited Hyundai Ioniq 5, the company’s first all-electric SUV built on the Electric-Global Modular Platform (E-GMP) of the Hyundai Motor Group.
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At the Hyundai Mobility Adventure on Roblox, Hyundai is prepared to highlight the compelling and engaging Metaverse experience of the Auto Expo 2023. Users will be able to make use of technologies like vehicle-to-load technology and the pump-to-plug revolution (V2L) in the metaverse.
At Hyundai Mobility Adventure, visitors can explore the events and experiences and engage with the many products and services. They can achieve that by going through Festive Square to explore the immersive virtual city of Hyundai.
Hyundai claimed that users would be able to try out some of the high-tech features provided by the company through interactive mini-games at the event.
In addition to shopping, visitors can participate in exciting picture shoots. On the other hand, non-player characters (NPC) on Hyundai BlueLink and other zones in the metaverse can provide them with in-depth information.
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Tarun Garg added “Hyundai Mobility Adventure on metaverse is poised to pave the way for meta-mobility in India and familiarize users with our innovative product integration. Keeping in line with our vision ‘Beyond Mobility,’ this initiative will strengthen our connection with India’s tech-empowered young generation.”