Indoor displays use BrightSign players and Spectrio Ping HD software. Image courtesy of PDG.
The Patio, a Chicago-area, family-owned and operated, high-end QSR chain, has partnered with Palmer Digital Group, a full-service supplier and installer of custom indoor and outdoor digital kiosks, for digital menus across its six locations, according to a press release.
“Our drive-thru business has always been strong, but more than half of our business has shifted to the drive-thru since the pandemic,” Nico Koliopoulos, co-owner of The Patio, said in the release. “We are always looking toward the future to find ways that both maintain and grow our business. Technology is an important part of that to both improve the customer experience and simplify our business operations.”
 |
An example of the PDG QSRDM355 triple digital menu boards in action. Courtesy of PDG. |
For indoor displays, including menu boards and video walls, PDG chose Spectrio Ping HD software and BrightSign media players. Outdoor solutions include PDG QSRDM355 triple digital menu boards and QSRDMB246 double pre-sell boards. Installation has been completed at The Patio’s Orland Park restaurant in February of this year and remaining sites are scheduled be completed over the next 12 months.
“We have always excelled at marketing, but PDG’s indoor and outdoor solutions will take our marketing to powerful new levels,” Koliopoulos said in the release. “They worked with Spectrio to adapt our menu concepts to this new format. We now have scrolling and rotating graphics, and can publish graphics and text in combinations across different panels. The marketing benefits will be very impactful for our day-to-day business. And since PDG has integrated everything with our point-of-sale systems, we can change prices on the fly from any location, and control the schedules of when certain graphics, menu items and promotions appear. We can get very creative, produce more engaging visuals for customers, and in ways that are much easier for us to manage.”
 |
The QSRDMB246 double pre-sell boards aim to enhance suggestive sell and promotions messaging. Courtesy of PDG. |